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Research papers

Usefulness and future of syndicated/standard services in the business-to-business research field

The paper shows that the development of market research in some segments of business-to-business can be drastically influenced by the development and production of syndicated/standard products. The authors show some definite indications about this...

Catalogue: Seminar 1988: Business To Business Research
Authors: Jean Oddou, Dominique Vanmarsenille
June 15, 1988
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Citation

Oddou and Vanmarsenille (1988a, June 15). Usefulness and future of syndicated/standard services in the business-to-business research field. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/usefulness-and-future-of-syndicated-standard-services-in-the-business-to-business-research-field


Research papers

France

This paper is based upon:A) the writer's knowledge of the market in France;B) Contacts with other agencies involved in IMR and " in-house " industrial market research departments.

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Jean Oddou
October 1, 1981
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Citation

Oddou, J. (1981a, October 01). France. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/france